Hands gripping the neck — the pain that doesn't wait
Capabilities Brief · 2026 · Confidential

Pain Relief
Doesn’t Have
To Be A Pill.

Prescription-Strength Topical NSAID LegitScript Certified Compounded In The US
What Patients Actually Say

People don’t want
to take a pill.

The aversion is real and durable. Patients weigh GI risk, opioid stigma, and the medications they’re already taking before they reach for another oral one. Most would rather not reach at all.

Topical is the answer they already want. The question is whether it’s strong enough to do the work.

78%
Of Americans want to try anything else
before a prescription pain medication
Gallup & Palmer College, 2017 national survey of ~6,300 adults.
68%
Would choose a non-opioid alternative
for pain if one were offered
Orlando Health Survey, 2023.
44%
Of US adults 65+ already take five
or more prescription medications daily
NHANES 1999–2018 · PMC10337167.
Hand holding Ketro Rx Pain Gel
The Alternative
If pain stays local,
why should the medication
go everywhere?

Topical NSAIDs deliver therapeutic concentration at the site of pain. The rest of the body doesn’t have to absorb the dose.

How Topical Ketorolac Works

Targeted,
not systemic.

Applied where it hurts. Absorbed into the tissue. A fraction of the systemic exposure of an oral dose — same NSAID mechanism, concentrated at the painful site.

Topical application to the shoulder
01 — Absorption

Through the skin,
into the tissue.

Ketorolac absorbs transdermally at the application site, reaching synovial fluid and muscle at therapeutic concentrations.

02 — Action

COX inhibition
where it matters.

Standard NSAID mechanism, localized. The anti-inflammatory effect concentrates at the painful tissue instead of traveling through the body.

03 — Avoidance

A fraction of
systemic exposure.

Topical NSAIDs deliver less than 15% of the plasma exposure of an oral dose, and as low as 0.4–2.2% for diclofenac in published PK studies. The liver and GI tract are largely bypassed.

The Patient’s Toolkit

No direct
equivalent.

Every other option asks the patient to swallow something, carries opioid stigma, or isn’t strong enough for moderate pain. Topical ketorolac is the only one that avoids all three.

Option Oral Burden GI / Systemic Risk Opioid Stigma Strength for Real Pain
Acetaminophen Pill Hepatic load None Limited for inflammatory pain
Oral NSAIDs Pill High GI / CV / renal None Effective
Opioids Pill CNS / dependency High Effective, with dependence risk
OTC topicals (Voltaren, etc.) None Low None Underdosed for moderate pain
Heat / ice / TENS None None None Symptomatic comfort only
Topical Ketorolac (Ketro) None Minimal — localized None Prescription-strength
Ketro RX Pain Gel tube
What We Built

Rx Pain
Gel.

Prescription-strength topical ketorolac, compounded by a US pharmacy, dispensed through a closed-loop async Rx pathway. Skincare-formulated: fast-absorbing, non-greasy, fragrance-controlled. Built for daily use.

The same NSAID used in hospitals, in a gel you apply at home.

LegitScript Certified Meta Rx–Authorized US Compounding Pharmacy Async Physician Review Direct-To-Patient Rx Subscription Default

AAOS gives topical NSAIDs a Strong recommendation for knee osteoarthritis (2021 OAK3 guideline). ACP and AAFP name them first-line therapy for acute non–low back musculoskeletal injuries, with an explicit recommendation against opioids except in severe cases (2020).

Why It Exists

Originally formulated
for the Boston Red Sox.

Professional athletes can’t take an oral NSAID across 162 games. The GI risk, the renal load, the cardiovascular footprint — none of it is compatible with playing every day.

They needed prescription-strength relief they could apply directly. Ketro is that formulation, made available outside the clubhouse.

Athlete's hand with Ketro Rx Pain Gel
From The Clubhouse, Outward
The formulation pros use
to keep moving.
Now built for the people
you serve.

Same active ingredient. Same formulation. Available through a structured Rx pathway built to integrate cleanly into an existing care program.

Shoulder and skin close-up
Three Ways To Partner

From light-touch
to deeply integrated.

Tier 01 — Member Resource

Access & benefit.

Members access Ketro through a co-branded landing page at preferential pricing. No clinical integration. The lowest-lift starting point, built for the evaluation phase.

Tier 02 — Recommended Adjunct

Clinical content.

Topical NSAIDs woven into member education and care-team recommendations. Co-branded clinical content, standard Rx pathway.

Tier 03 — Program Component

Toolkit integration.

Formal inclusion in the program: onboarding kits, flare-event triggers, two-way outcome data, joint clinical case studies.

Recommended starting point: a structured 90-day clinical pilot — 100 members, product at COGS, joint outcome analysis. Detail in the accompanying Pilot Proposal.

What We’re Asking For

A 30-Minute
Clinical
Evaluation.

Not a deal. Not procurement. A conversation between clinicians and a founder about whether the thesis of this brief fits your program.

Email Talya

Contacts
Founder & CEO

Talya Elitzer

te@ketroskin.com

Medical Reviewer

Jennifer Brown, MD

Clinical oversight and content review