Hands gripping the neck — the pain that doesn't wait
Capabilities Brief · 2026 · Confidential

Pain Relief
Doesn’t Have
To Be A Pill.

Prescription-Strength Topical NSAID LegitScript Certified US-Compounded
What Patients Actually Say

People don’t want
to take a pill.

The aversion is real, durable, and predates any specific program. Patients weigh GI risk, opioid stigma, and polypharmacy fatigue before they reach for an oral medication — and most would rather not reach for one at all.

Topical therapy is the answer people already want. The question is whether it’s strong enough to do the work.

78%
Of Americans say they prefer to try other ways
to address pain before prescribed medication
Gallup & Palmer College, 2017 national survey of ~6,300 adults.
68%
Of Americans would try a
non-opioid alternative for pain
Orlando Health Survey, 2023.
44%
Of US adults 65+ already take
five or more prescription medications a day
NHANES 1999–2018 · PMC10337167.
Hand holding Ketro Rx Pain Gel
The Alternative
If pain stays local,
why should the medication
go everywhere?

Topical NSAIDs deliver therapeutic concentration at the site of pain — without putting the rest of the body on the hook.

How Topical Ketorolac Works

Targeted,
not systemic.

The medication you reach for when you don’t want a pill. Applied where it hurts, absorbed into the tissue, with a small fraction of the systemic burden.

Topical application to the shoulder
01 — Absorption

Through the skin,
into the tissue.

Ketorolac is absorbed transdermally at the application site, reaching synovial fluid and muscle at therapeutic concentrations.

02 — Action

COX inhibition
where it matters.

Standard NSAID mechanism — localized. The anti-inflammatory effect is concentrated at the painful tissue, not distributed through the body.

03 — Avoidance

A fraction of
systemic exposure.

Topical NSAIDs deliver less than 15% of the plasma exposure of oral dosing — and as low as 0.4–2.2% for diclofenac in published PK studies. The liver and GI tract are largely bypassed.

The Patient’s Toolkit

No direct
equivalent.

Every other option either asks the patient to swallow something, carries opioid stigma, or isn’t strong enough for moderate pain. Topical ketorolac is the only one that doesn’t.

Option Oral Burden GI / Systemic Risk Opioid Stigma Strength for Real Pain
Acetaminophen Pill Hepatic load None Limited for inflammatory pain
Oral NSAIDs Pill High GI / CV / renal None Effective
Opioids Pill CNS / dependency High Effective — at a cost
OTC topicals (Voltaren, etc.) None Low None Under-powered for moderate pain
Heat / ice / TENS None None None Symptomatic comfort only
Topical Ketorolac (Ketro) None Minimal — localized None Prescription-strength
Ketro RX Pain Gel tube
What We Built

Rx Pain
Gel.

A prescription-strength topical ketorolac, compounded by a US pharmacy, dispensed through a closed-loop async Rx pathway. Skincare-formulated — fast-absorbing, non-greasy, fragrance-controlled. Built for daily use.

The same NSAID used in hospitals, in a gel you apply at home.

LegitScript Certified Meta Rx–Authorized US Compounding Pharmacy Async Physician Review Direct-To-Patient Rx Subscription Default

AAOS issued a Strong recommendation for topical NSAIDs in knee osteoarthritis (2021 OAK3 clinical practice guideline). ACP and AAFP recommend topical NSAIDs as first-line therapy for acute non–low back musculoskeletal injuries — a strong recommendation, with an explicit recommendation against opioids except in severe cases (2020).

Why It Exists

Originally formulated
for the Boston Red Sox.

Professional athletes don’t take an oral NSAID mid-season. They can’t carry the GI risk, the kidney load, or the cardiovascular footprint while playing 162 games.

They needed something prescription-strength they could apply directly. Ketro is that formulation, brought to the people outside the clubhouse.

Athlete's hand with Ketro Rx Pain Gel
From The Clubhouse, Outward
The formulation pros use
to keep moving.
Now built for the people
you serve.

Same active ingredient. Same conviction. Available through a structured Rx pathway designed to integrate cleanly into an existing care program.

Shoulder and skin close-up
Three Ways To Partner

From light-touch
to deeply integrated.

Tier 01 — Member Resource

Access & benefit.

Members access Ketro through a co-branded landing page at preferential pricing. No clinical integration. Lowest lift — designed for the evaluation phase.

Tier 02 — Recommended Adjunct

Clinical content.

Topical NSAIDs included in member education and care-team recommendations. Co-branded clinical content. Standard Rx pathway.

Tier 03 — Program Component

Toolkit integration.

Formal inclusion in the program — onboarding kits, flare-event triggers, bidirectional outcome data, joint clinical case studies.

Recommended starting point: a structured 90-day clinical pilot — 100 members, product at COGS, joint outcome analysis. Detail in the accompanying Pilot Proposal.

What We’re Asking For

A 30-Minute
Clinical
Evaluation.

Not a deal. Not procurement. A conversation between clinicians and a founder about whether the thesis of this brief fits your program.

Email Talya

Contacts
Founder & CEO

Talya Elitzer

te@ketroskin.com

Medical Reviewer

Jennifer Brown, MD

Clinical oversight and content review